Their deep understanding of music goes beyond melody, and dance. Though it encompasses both, their anchor is message – resounding Fortune’s line,”Content matters”. With this strict rule, it is no surprise that they encounter many a stumble, but are never blocked. The leap from one challenge to the other is one thread that keeps them bonded, and helps them stand out from the crowd. Henok, band leader and vocalist of the “Mehari Brothers”, boldly claims their unique blend of spirituality, music action and style has contributed a great deal to their Brand M-Mehari Brothers. Now without losing their roots, they are rebranding the work becoming, “Henok & Mehari Brothers”, a project brand. Robel, the guitarist, thinks it is only a matter of time before they will follow their leader. Lewam actually concedes and projects a much shorter cycle between the musical products to which adoring fans look forward. The relations have not been so smooth – the playing field not level, they have their plateaus and valleys. Their friends describe them as a kaleidoscopic blend so colourful, unpredictable, mesmerizing audiences with their music and dance, optimized by their well-kept dreadlocks. Today as they release their album, Fortune talks with them about the energy, drive, worries and the way ahead for their band, their brand and the mix that comes with inspiration.
They have music and the arts in their genes and their spiritual values as well as family bonds seem to have put them on a solid foundation. They know they are brand name material and in this exclusive interview, SAMRAWIT TASSEW, FORTUNE EDITOR-IN-CHIEF discovers the ingredients of their success. Click here to read the interview
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